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Facets of Corporate Identity Communication and ...
62,49 € *
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Facets of Corporate Identity Communication and Reputation ab 62.49 € als epub eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 03.04.2020
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The Expressive Organization
58,49 € *
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The Expressive Organization ab 58.49 € als Taschenbuch: Linking Identity Reputation and the Corporate Brand. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 03.04.2020
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Personal Demons: The Jake Helman Files , Hörbuc...
9,95 € *
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Jake Helman, an elite member of the New York Special Homicide Task Force, faces what every cop dreads: an elusive serial killer. While investigating a series of bloodletting sacrifice rituals executed by an ominous perpetrator known as the Cipher, Jake refuses to submit to a drug test and resigns from the police department. While battling a cocaine addiction, Jake starts a high-pressure position as the director of security at Tower International, a controversial genetic-engineering company. Beneath the polished exterior of the corporate identity and the CEO who has a reputation as the frontiersman on the cutting edge of science is a deranged mind. As Jake delves deeper into this frightening laboratory, he discovers much more than unethical practices performed in the name of human progress. Sequestered in rooms veiled in secrecy is the worst crime the world will ever see - the theft of the human soul. Horrifying and gruesome, this is a gripping, suspense-filled novel that offers intense arguments about science, ethics, and human life. 1. Language: English. Narrator: Christopher Hurt. Audio sample: http://samples.audible.de/bk/adbl/002470/bk_adbl_002470_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 03.04.2020
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The Expressive Organization
58,99 € *
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The Expressive Organization ab 58.99 EURO Linking Identity Reputation and the Corporate Brand

Anbieter: ebook.de
Stand: 03.04.2020
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Facets of Corporate Identity Communication and ...
62,49 € *
ggf. zzgl. Versand

Facets of Corporate Identity Communication and Reputation ab 62.49 EURO

Anbieter: ebook.de
Stand: 03.04.2020
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Facets of Corporate Identity Communication and ...
62,49 € *
ggf. zzgl. Versand

Facets of Corporate Identity Communication and Reputation ab 62.49 EURO

Anbieter: ebook.de
Stand: 03.04.2020
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How to Establish a Corporate Identity for the E...
49,90 € *
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Since the financial crisis hit Europe in 2008, Europe has had to face a negative downward trend with respect to the perception of the EU. Various financial and legal measures were taken, but they could not improve Europe's reputation among its citizens. In general, a common European identity has not been established yet although the outside world asks for a homogenous Europe with a single image that is conveyed to the world. Therefore this book focuses on how to brand the European Union in order to further strengthen the ongoing consolidation process of the EU. The objective of this book was to answer the question of how to establish a Corporate Identity for the European Union. This question aimes to close the gap between existing definitions of European Identity, on the one hand, and various Brand and Nation Branding Concepts, on the other hand. The goal is to find an applicable branding model for the European Union.

Anbieter: Dodax
Stand: 03.04.2020
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Corporate marketing : A new marketing paradigm
39,90 € *
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Individual corporate-level concepts present a powerful lens through which to understand organizations. However, these approaches present limitations. Consequently, an integrated approach to marketing at the institutional level appear to be attractive and the need for what several authors name corporate marketing. Corporate marketing is a marketing and management paradigm which synthesises not only theoretical but also practical insights from corporate identity, image and reputation, among other corporate-level constructs. The notion of identity-based views of the firm is held to be highly meaningful to the comprenhension of corporate marketing. A number of academics and practitioners emphasize the study of corporate identity as a mechanism to create and enhance corporate image and reputation. The purpose of this book is to explain the relevance of corporate marketing and to detail its main components so as to allow the development of effective strategies.

Anbieter: Dodax
Stand: 03.04.2020
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The corporate identity and corporate image of K...
51,90 € *
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It is vital for an organization to brand itself in the best way since the reputation of an organization will determine its success to a great extent. A case study towards KLM is conducted to reveal the corporate identity and corporate image: the possible gaps are determined with the gap analysis framework of Van der Grinten (2010). To determine the corporate identity, the management (desired identity) and the employees (actual identity) of KLM were interviewed. Also, KLM's website and Facebook (online identity) were analyzed. To determine the corporate image customers (online image) of KLM were interviewed. The identity is revealed with an analysis design of Van der Grinten (2010) which contains a mixed method approach. This research shows that the offline oriented analysis design is easily adaptable to an online field. Outcome: the identity amongst the management and the employees match to a high extent. However, a few gaps are revealed between the identity that the management desires and the identity that is displayed on the website and Facebook. Another gap is revealed between the desired identity of the management and the online image among KLM's Facebook audience.

Anbieter: Dodax
Stand: 03.04.2020
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