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Holten Larsen, Mogens: The Expressive Organization
67,29 € *
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Erscheinungsdatum: 01.11.2000, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Expressive Organization, Titelzusatz: Linking Identity, Reputation, and the Corporate Brand, Autor: Holten Larsen, Mogens, Redaktion: Hatch, Mary Jo // Schultz, Majken, Verlag: OUP Oxford, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // Public Relations, Rubrik: Wirtschaft // Management, Seiten: 310, Informationen: Paperback, Gewicht: 474 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 24.01.2021
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Facets of Corporate Identity Communication and ...
48,49 € *
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Facets of Corporate Identity Communication and Reputation ab 48.49 € als pdf eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 24.01.2021
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Facets of Corporate Identity Communication and ...
48,49 € *
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Facets of Corporate Identity Communication and Reputation ab 48.49 € als epub eBook: . Aus dem Bereich: eBooks, Belletristik, Erzählungen,

Anbieter: hugendubel
Stand: 24.01.2021
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The Expressive Organization
57,49 € *
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The Expressive Organization ab 57.49 € als Taschenbuch: Linking Identity Reputation and the Corporate Brand. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 24.01.2021
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Personal Demons: The Jake Helman Files , Hörbuc...
9,95 € *
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Jake Helman, an elite member of the New York Special Homicide Task Force, faces what every cop dreads: an elusive serial killer. While investigating a series of bloodletting sacrifice rituals executed by an ominous perpetrator known as the Cipher, Jake refuses to submit to a drug test and resigns from the police department. While battling a cocaine addiction, Jake starts a high-pressure position as the director of security at Tower International, a controversial genetic-engineering company. Beneath the polished exterior of the corporate identity and the CEO who has a reputation as the frontiersman on the cutting edge of science is a deranged mind. As Jake delves deeper into this frightening laboratory, he discovers much more than unethical practices performed in the name of human progress. Sequestered in rooms veiled in secrecy is the worst crime the world will ever see - the theft of the human soul. Horrifying and gruesome, this is a gripping, suspense-filled novel that offers intense arguments about science, ethics, and human life. 1. Language: English. Narrator: Christopher Hurt. Audio sample: http://samples.audible.de/bk/adbl/002470/bk_adbl_002470_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 24.01.2021
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The Expressive Organization
60,49 € *
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The Expressive Organization ab 60.49 EURO Linking Identity Reputation and the Corporate Brand

Anbieter: ebook.de
Stand: 24.01.2021
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Facets of Corporate Identity Communication and ...
48,49 € *
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Facets of Corporate Identity Communication and Reputation ab 48.49 EURO

Anbieter: ebook.de
Stand: 24.01.2021
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Facets of Corporate Identity Communication and ...
48,49 € *
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Facets of Corporate Identity Communication and Reputation ab 48.49 EURO

Anbieter: ebook.de
Stand: 24.01.2021
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Corporate Digital Communications
14,99 € *
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Project Report from the year 2020 in the subject Business economics - Corporate communication, grade: MSc., University of Cape Coast, course: Corporate Digital Communications, language: English, abstract: This report is in three tasks. The first task provides the organisational summary of the chosen organization (Qatar Airways). Then assesses the current stakeholders' perceptions of its existing brand identity through stakeholder analysis and mapping and evaluates the ways in which the organisation has developed its brand identity over time and the impact this has had on its reputation. In conducting the stakeholder analysis, eight stakeholder groups were identified and their expectations analyzed. With this done, a thorough assessment was conducted using stakeholder mapping to know their perceptions of the brand identity of Qatar Airways. The assessment revealed that stakeholder perceptions of the brand are generally positive. By evaluating how the brand identity has been developed over time, the context and concepts relating to branding and corporate reputation were first examined and then the impact of the brand identity on the organisation's reputation was evaluated. This evaluation revealed that Qatar Airways' brand identity has developed through deliberate brand identity strategies. Generally, the brand identity of the organisation has impacted the company's reputation positively.The second task of the report considers the use of digital communications to establish a new brand. It begins by assessing the following as the most relevant digital tools and channels available for establishing and managing brand identity: brand website, social media, mobile phone applications and email. It further evaluates the suitability of two digital channels currently used by Qatar Airways to communicate its brand identity: the organisation's brand website and its Facebook page. This task then concludes by recommending the following digital communications strategies for establishing an enhanced brand identity: having an increasingly active presence on popular social media platforms, increasing the use of email newsletters, increasing the use of visual elements on social media platforms, providing information consistently and purposefully on the corporate website and developing the corporate website into an online collaboration platform and content hub.The final task of this report examines how Qatar Airways can develop a new corporate brand identity that better reflects the needs of both the organisation and its stakeholders.

Anbieter: Dodax
Stand: 24.01.2021
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