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Kucuk Yilmaz, Ayse: Corporate Identity Management
80,89 € *
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Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Corporate Identity Management, Titelzusatz: Risky Topic for Business, Strategy and Organizational Performance, Autor: Kucuk Yilmaz, Ayse // Jaleel, Abdul, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Schlagworte: Finanz // und Rechnungswesen // Organisationstheorie und // verhalten // Eigentum und Organisation von Unternehmen, Rubrik: Betriebswirtschaft, Seiten: 356, Informationen: Paperback, Gewicht: 546 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Funk, M: Corporate Identity - Ziele & Managemen...
13,99 € *
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Erscheinungsdatum: 18.05.2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Corporate Identity - Ziele & Management von Identitätsprozessen einer Organisation, Auflage: 2. Auflage von 2012 // 2. Auflage, Autor: Funk, Melanie, Verlag: GRIN Publishing, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 32, Gewicht: 60 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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The corporate identity and corporate image of K...
51,90 € *
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It is vital for an organization to brand itself in the best way since the reputation of an organization will determine its success to a great extent. A case study towards KLM is conducted to reveal the corporate identity and corporate image: the possible gaps are determined with the gap analysis framework of Van der Grinten (2010). To determine the corporate identity, the management (desired identity) and the employees (actual identity) of KLM were interviewed. Also, KLM's website and Facebook (online identity) were analyzed. To determine the corporate image customers (online image) of KLM were interviewed. The identity is revealed with an analysis design of Van der Grinten (2010) which contains a mixed method approach. This research shows that the offline oriented analysis design is easily adaptable to an online field. Outcome: the identity amongst the management and the employees match to a high extent. However, a few gaps are revealed between the identity that the management desires and the identity that is displayed on the website and Facebook. Another gap is revealed between the desired identity of the management and the online image among KLM's Facebook audience.

Anbieter: Dodax
Stand: 22.01.2020
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The corporate identity and corporate image of K...
53,40 € *
ggf. zzgl. Versand

It is vital for an organization to brand itself in the best way since the reputation of an organization will determine its success to a great extent. A case study towards KLM is conducted to reveal the corporate identity and corporate image: the possible gaps are determined with the gap analysis framework of Van der Grinten (2010). To determine the corporate identity, the management (desired identity) and the employees (actual identity) of KLM were interviewed. Also, KLM's website and Facebook (online identity) were analyzed. To determine the corporate image customers (online image) of KLM were interviewed. The identity is revealed with an analysis design of Van der Grinten (2010) which contains a mixed method approach. This research shows that the offline oriented analysis design is easily adaptable to an online field. Outcome: the identity amongst the management and the employees match to a high extent. However, a few gaps are revealed between the identity that the management desires and the identity that is displayed on the website and Facebook. Another gap is revealed between the desired identity of the management and the online image among KLM's Facebook audience.

Anbieter: Dodax AT
Stand: 22.01.2020
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Corporate Identity Management
93,90 € *
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""""Connectivity, collaboration and cooperation are very important in these companies .. When I read the book through, I saw and appreciated the authors capability to picking up the data and analysing it on corporate identity. I am sure this book will help Industry leaders to design the new structures of their companies to cope with the new economic trends of globalization.. In business life and especially in Aviation Business design a new Corporate Organization is hard.. ...all the companies have to position themselves for quick changes to catch the new market conditions.. This book is giving great help for designing and managing the corporate identity of companies. """"" By Dr.Eng.M.Sani SENER_ CEO/Executive Board Member TAV AIRPORTS HOLDING from the Foreword of this book

Anbieter: Dodax
Stand: 22.01.2020
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Corporate Identity Management
96,60 € *
ggf. zzgl. Versand

""""Connectivity, collaboration and cooperation are very important in these companies .. When I read the book through, I saw and appreciated the authors capability to picking up the data and analysing it on corporate identity. I am sure this book will help Industry leaders to design the new structures of their companies to cope with the new economic trends of globalization.. In business life and especially in Aviation Business design a new Corporate Organization is hard.. ...all the companies have to position themselves for quick changes to catch the new market conditions.. This book is giving great help for designing and managing the corporate identity of companies. """"" By Dr.Eng.M.Sani SENER_ CEO/Executive Board Member TAV AIRPORTS HOLDING from the Foreword of this book

Anbieter: Dodax AT
Stand: 22.01.2020
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Branding and Corporate Identity
49,00 € *
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Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

Anbieter: Dodax
Stand: 22.01.2020
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Corporate Language   Die Sprache als Bestandtei...
36,00 € *
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Das Feld der Corporate Identity stellt sich durch durch das Fehlen einer einheitlichen Theorie als komplexes, hin und wieder auch verworrenes Gelände dar. Durch den großen Einfluss der Praxis und der aus diesem Teil des Corporate Identity-Managements stammenden Autoren ist besonders die Literatur stark von Leitfaden-ähnlichen Texten und Anleitungshilfen geprägt. "Corporate Language die Sprache als Bestandteil der Markenidentität" unternimmt Ausflüge in die benachbarten Felder der Soziologie und Handlungstheorie und entdeckt in der Sprache ein Leitmotiv für das Corporate Identity-Management.

Anbieter: Dodax
Stand: 22.01.2020
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Branding and Corporate Identity
50,40 € *
ggf. zzgl. Versand

Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

Anbieter: Dodax AT
Stand: 22.01.2020
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