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Global Corporate Identity
39,10 € *
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Diplomarbeit aus dem Jahr 1996 im Fachbereich BWL - Personal und Organisation, Note: 1,3, Philipps-Universität Marburg (Wirtschaftswissenschaften), Veranstaltung: Marketing und Handelsbetriebslehre, Sprache: Deutsch, Abstract: Inhaltsangabe:Inhaltsverzeichnis:Inhaltsverzeichnis:InhaltsverzeichnisIAbkürzungsverzeichnisIVAbbildungsverzeichnisVAnhangverzeichnisVI1.Corporate Identity im Kontext von Forschung und Praxis11.1Corporate Identity als Forschungsobjekt11.2Global Corporate Identity als Baustein eines Global Marketing31.3Der Untersuchung zugrundeliegende Zielsetzung52.Grundlagen und Hintergrund einer Global Corporate Identity62.1Unternehmensphilosophie und Unternehmenskultur als Bezugspunkte der Corporate Identity62.1.1Unternehmensphilosophie als Wertbasis der Identitätsgestaltung72.1.2Unternehmenskultur als umfassender Denk- und Handlungsrahmen92.2Ausgewählte sozialpsychologische Erklärungsansätze der Corporate Identity132.2.1Kognitive Selektionsprozesse zur Entwicklung kollektiv geteilter Wahrnehmungsmuster142.2.2Sprache als soziale Handlungsbasis im Rahmen der Gruppenstrukturierung162.2.3Kollektives Handeln als notwendige Voraussetzung für eine konstante Zielverfolgung172.2.4Die gegenseitige Beeinflussung von Individuum und Gruppe als Grundlage der Identität von Gemeinschaften182.3Ausgewählte Corporate Identity-Konzepte als Überblick der Begriffsbestimmungen zu Corporate Identity192.3.1Corporate Identity als Kommunikationsstrategie im Ansatz von Kneip202.3.2Corporate Identity als Führungsinstrument bei Birkigt / Stadler202.3.3Das methodische Corporate Identity-Konzept von Lux212.3.4Das Mannheimer Corporate Identity-Modell von Keller222.3.5Das Begriffsverständnis von Corporate Identity als Grundlage der weiteren Untersuchung232.4Die Identitätsinstrumente zur Realisierung einer Global Corporate Identity242.4.1Corporate Design252.4.2Corporate Communications282.4.3Corporate Behavior313.Dienstleistungsspezifische Besonderheiten im Rahmen einer Global Corporate Identity323.1Gegenstand und Besonderheiten des Dienstleistungsmarketing in einem global agierenden Unternehmen333.1.1Begriff und Systematisierung von Dienstleistungen333.1.2Marketingrelevante Besonderheiten von Dienstleistungen343.1.3Das globale Dienstleistungsunternehmen als Objekt identitätsbezogener Maßnahmen363.2Charakteristische Identitätsprobleme global tätiger Dienstleistungsunternehmen374.Ziele und Wirkungen einer Global Corporate Identity bei Dienstleistungsunternehmen414.1Ziele der Formulierung der Unternehmensphilosophie im Rahmen einer Global Corporate Identity-Strategie434.2Interne Ziele und Wirkungen einer Global Corporate Identity bei Dienstleistungsunternehmen444.2.1Identifikations- und Motivationsfunktion454.2.2Koordinations- und Steuerungsfunktion484.2.3Stabilisierungsfunktion504.2.4Harmonisierungsfunktion524.3Externe Ziele und Wirkungen einer Global Corporate Identity bei Dienstleistungsunternehmen534.3.1Profilierungs- und Stabilisierungsfunktion534.3.2Effizienzsteigerungs- und Rationalisierungsfunktion565.Die stufenweise Erarbeitung und Implementierung einer Global Corporate Identity bei Dienstleistungsunternehmen595.1Unternehmensinterne Voraussetzungen für die erfolgreiche Umsetzung einer Global Corporate Identity-Strategie605.2Initiierungsphase625.2.1Auslösefaktoren für eine Auseinandersetzung mit Global Corporate Identity625.2.2Erarbeitung eines Global Corporate Identity-Grobkonzeptes645.2.3Einsetzung einer internationalen Global Corporate Identity-Arbeitsgruppe655.2.3.1Festlegung des Partizipationsgrades675.2.3.2Inanspruchnahme von CI-Beratungsleistungen685.3Infor...

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Stand: 29.01.2020
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Rösser, Silke: Global Corporate Identity
38,00 € *
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Erscheinungsdatum: 02.05.2001, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Global Corporate Identity, Titelzusatz: Ziele, Wirkungen und Implementierung bei Dienstleistungsunternehmen, Autor: Rösser, Silke, Verlag: Diplom.de, Sprache: Deutsch, Rubrik: Betriebswirtschaft, Seiten: 112, Informationen: Paperback, Gewicht: 168 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 29.01.2020
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Corporate Image on the Web
79,00 € *
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This book is a thorough analysis of corporate identity, public relations, and corporate Web sites. The study followed a tripartite path to examine the ways in which: (a) global corporations project their identity through the Web, (b) two-way communication online can occur between those organizations and their publics, and (c) corporate Web sites affect publics perceptions. This work reports the results of both a content analysis of corporate Web sites of the 2001 Fortune 500 Global List and a qualitative analysis aimed at analyzing participants perceptions of some corporate Web-sites identity. Conclusions on corporate identity suggest that global corporations have been using the Web only partially in their efforts to project their corporate identity. Findings on sites access reveal that global corporations Web sites addressed mass media, investors, and customers as their most important publics. Lastly, findings on publics perceptions suggest that the absence, presence, and quality of projection of the corporate identity elements affected participants perceptions toward the Web sites and their actual organizations.

Anbieter: Dodax
Stand: 29.01.2020
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Corporate Image on the Web
81,30 € *
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This book is a thorough analysis of corporate identity, public relations, and corporate Web sites. The study followed a tripartite path to examine the ways in which: (a) global corporations project their identity through the Web, (b) two-way communication online can occur between those organizations and their publics, and (c) corporate Web sites affect publics perceptions. This work reports the results of both a content analysis of corporate Web sites of the 2001 Fortune 500 Global List and a qualitative analysis aimed at analyzing participants perceptions of some corporate Web-sites identity. Conclusions on corporate identity suggest that global corporations have been using the Web only partially in their efforts to project their corporate identity. Findings on sites access reveal that global corporations Web sites addressed mass media, investors, and customers as their most important publics. Lastly, findings on publics perceptions suggest that the absence, presence, and quality of projection of the corporate identity elements affected participants perceptions toward the Web sites and their actual organizations.

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Globalization, Sport and Corporate Nationalism
58,95 € *
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Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

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Globalization, Sport and Corporate Nationalism
56,95 € *
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Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

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The Key of Reputation
69,90 € *
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In today's global market, where a products' lifetime decreased, a companies key for success is, providing benefit from non- material assets, which can be defined as corporate reputation. This concept, creating competitive advantage, being inimitable, limits the mobility of rivals. Reputation as a value, results in perception of trust, honesty and responsibility for the consumers, investors, employees, suppliers and media. These factors necessitates the management of corporate reputation. This work, analyzing the dimensions of corporate reputation, facts and figures about corporate identity, company culture and image with respect to brand loyalty. The perception of reputation in Turkish telecommunication sector is investigated, using the models of reputation quotient.

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The Key of Reputation
71,90 € *
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In today's global market, where a products' lifetime decreased, a companies key for success is, providing benefit from non- material assets, which can be defined as corporate reputation. This concept, creating competitive advantage, being inimitable, limits the mobility of rivals. Reputation as a value, results in perception of trust, honesty and responsibility for the consumers, investors, employees, suppliers and media. These factors necessitates the management of corporate reputation. This work, analyzing the dimensions of corporate reputation, facts and figures about corporate identity, company culture and image with respect to brand loyalty. The perception of reputation in Turkish telecommunication sector is investigated, using the models of reputation quotient.

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Essentials of Corporate Communication
57,92 € *
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This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.

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