This book is about Advertising, Masculinity and Youth Identity Formation. the authors explained youth awareness and perception of masculinity portrayal in alcoholic beverages advertisement in their self identity formation and social relation. The author averred that advertising provided symbol domains that had become imposing agents of gender reality, self identity and social roles development for youths in modern society and advertisements in the alcoholic beverages industry were not an exception. Gender differentiation strategy of males and females were used to promote consumerism culture, portray and reflect subtle stereotypes across gender classification. It recommended that adverts of alcoholic product should consider underage group who are among the audience within the reach of promotional messages. They should therefore insert warning messages and conspicuous warning labels in their promotional material in corporate social responsibility function.
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Seminar paper from the year 2009 in the subject Business economics - Company formation, Business Plans, grade: 1,3, Leibniz Academy Hanover - University of Cooperative Education Hanover, language: English, abstract: For quite some time the employees of SporLectro were not realizing their full potentials. Their physical and mental well-being suffers for the expenses of the company. Hence, the purpose of this proposal is to improve the employees' health status with the consequence to make their work performance more profitable for SporLectro. This is achieved by implementing a Well-Fit-Program at SporLectro Hannover. The program counts on a combination of sportive activities, nutritional awareness and stress relaxation. The project in the scope of health management will be enabled to reduce the incidence of disease by at least 78 % one year after the implementation. This fact allows saving amounts up to EUR1,593,817,50 per year. Furthermore the labour turnover rate will decrease to 50 % and the number of applicants will increase by at least 40 %. Thus SporLectro can use the valuable human capital to improve the productivity and to promote the company. The program will make the employees more satisfied, so the basis for maximum labour productivity can be established. It is mentionable that the Corporate Identity can be strengthened. A company which offers sport- and health-oriented products should also represent the according philosophy within the company. The implementation of the Well-Fit-Program will only cost EUR52,039.00. The running costs per year are EUR50,184.10. Summarized one year after the end of the project SporLectro will have invested EUR102,223.10. This means that the cost saving SporLectro has one year after the implementation is 15 times higher than the costs of the project plus the running costs in the first year. The whole company will benefit from the changes owing to the Well-Fit-Program. On the one hand the employer SporLectro can invest the saved money in profit making capital expenditures and on the other hand the employees of the company can aim a high level of physical and mental health protection, well-being, as well as social cohesion. Moreover one should not forget that the heightened customer satisfaction which results from customer-oriented employees will help SporLectro staying competitive.
The history of crisis management shows that companies embark on particular strategies in response to crisis. So why are some companies&#8217; crisis communication strategies successful, while others are not? The purpose of this book is to broaden the existing knowledge of crisis response strategies by focusing on corporate identity as one of the factors that is most likely to influence their choice. Drawing upon insights from the sensemaking and chaos theories, as well as traditional and alternative, non-European, approaches to strategy formation, Olga Bloch contends that there is a reciprocal relationship between corporate identity and crisis response strategies. This relationship is examined on the example of Toyota Motor Corporation&#8217;s communication in response to a crisis caused by a series of recalls of its vehicles in 2009-2010. Content The notion of crisis: conceptual framework Building up a theoretical framework: review of the relevant theories Corporate identity and stakeholder perceptions in crisis Case study: crisis response strategies of Toyota Target groups Academics, researchers, undergraduate and graduate students in organization studies, sociology, management and communication Corporate communication practitioners and company managers The Author Olga Bloch has completed her Ph. D. at the Faculty of Humanities of the Bergische Universität Wuppertal. Ms. Bloch is a project manager at International Advisory Services of Frankfurt School of Finance & Management gGmbH.
The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.
The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.