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Beständig, L: Preismanagement & Kooperationen, ...
6,99 € *
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Erscheinungsdatum: 02.08.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Preismanagement & Kooperationen, Strategische Analysemethoden (Five Forces, SWOT, BCG), Corporate Identity, Digitalisierung, Titelzusatz: Strategische Analysemethoden anhand des Fallbeispiels 'Freeletics', Corporate Identity anhand des Fallbeispiels 'Kieser Trainings', Autor: Beständig, Lion, Verlag: GRIN Verlag, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 24, Informationen: Paperback, Gewicht: 53 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.10.2020
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Preismanagement & Kooperationen Strategische An...
5,99 € *
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Preismanagement & Kooperationen Strategische Analysemethoden (Five Forces SWOT BCG) Corporate Identity Digitalisierung ab 5.99 € als pdf eBook: Strategische Analysemethoden anhand des Fallbeispiels Freeletics Corporate Identity anhand des Fallbeispiels Kieser Trainings. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 20.10.2020
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Preismanagement & Kooperationen Strategische An...
5,99 € *
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Preismanagement & Kooperationen Strategische Analysemethoden (Five Forces SWOT BCG) Corporate Identity Digitalisierung ab 5.99 EURO Strategische Analysemethoden anhand des Fallbeispiels Freeletics Corporate Identity anhand des Fallbeispiels Kieser Trainings

Anbieter: ebook.de
Stand: 20.10.2020
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Mapping the Polyphony in Joseph Heller's Fictio...
82,90 € *
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Joseph Heller is remembered as a popular and respected writer of the Post- World War II era. He has not only shown an imaginative response to the socio-cultural events and upheavals of the postwar decade but also to the innovation and techniques that mark the contemporary, postmodern period. Heller's novels may strike one as so different from each other that they hardly seem to be written by the same pen. The protagonists - a rebellious soldier, a depressed corporate executive, a cynical college professor - could hardly be less alike in personality, role, or milieu. Yet a closer examination of Heller's novels reveals that all spring from a unified world view, that is one that looks critically at American institutions and values and satirizes what it sees: a society, in which the institutional forces of order create chaos, destroying human lives, liberty, identity, and values. The present work also deals with the concept of polyphony propounded by Mikhail Bakhtin. An examination of Catch-22, Something Happened and Good as Gold, portrays the features of polyphony in the countless shades and colors of the life.

Anbieter: Dodax
Stand: 20.10.2020
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The Symbolism of Globalization, Development, an...
139,09 € *
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This book looks at the symbolic side of globalization, development, and aging. Many of the dimensions that are discussed represent updates of past debates but some are entirely new. In particular, globalization is accompanied by subtle social imagery that profoundly shapes the way institutions and identities are imagined. The process of aging and persons sense of identity is no exception. The underlying assumptions that pervade globalization inform how critical dimensions of aging are discussed and institutionalized. The application of marketplace imagery, for example, may impact attempts for holism in how aging is studied and the prospects for human agency during the aging process. This book offers a special look into how temporality, technology, normativity, and empiricism structure the symbolic side of globalization and influence dominant images of the aging process. Current debates about globalization and aging are expanded by helping readers see the social imagery that is both subtly behind globalization and at the forefront of shaping the aging experience. As globalization transforms our daily lives, it is also shaping our lives and our identities in the long term. For many older people, this includes becoming alienated from themselves and pessimistic about a future that expects them to decline and decay like products with a shelf-life.The Symbolism of Globalization, Development, and Aging sets out a provocative case for more socially conscious approaches to aging. Rather than merely critiquing the emerging youth-oriented global culture, the book reveals and refutes the assumptions that fuel global market ideals and stereotype the experience of aging to a specific set of developments. Its contributors argue that the social imagery of globalization normalizes longstanding inequities, particularly between generations, and marginalizes those who don t conform to its narrow confines. Running throughout these chapters is the strong assertion that reality is diverse, and that understanding the power of global forces will promote alternative contexts for more authentic aging. Thus the challenge is to professionals working with elders to look beyond the biomedical model that characterizes much of their fields. Featured topics include: Body image symbolism and global concepts of aging.The life-course perspective: defeating its purpose?The human body and the corporate template of identity.Technology: the dark side of the new and now.Globalization ethics and the domination of youthfulness.Reconceptualizing aging: toward a post-market future.The Symbolism of Globalization, Development, and Aging is a breakthrough volume across disciplines which will inspire a higher level of thinking, discussion, and improvement in policy and practice among gerontologists, sociologists, health and cross-cultural psychologists, and public health policymakers.

Anbieter: Dodax
Stand: 20.10.2020
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Globalization, Sport and Corporate Nationalism
58,40 € *
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Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.

Anbieter: Dodax
Stand: 20.10.2020
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Corporate Communication
42,95 € *
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The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors' 2010 Corporate Communication: Strategic Adaptation for Global Practice, as well as their 2015 Corporate Communication: Critical Business Asset for Strategic Global Change.This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment, the importance and impact of intangibles-corporate sustainability, identity, culture, valuation, crisis prevention, the transformation of the media environment, the transformation of the concept of decision-making, the importance of demographics and multigenerational audiences, and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization's value.

Anbieter: Dodax
Stand: 20.10.2020
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Corporate Communication
111,95 € *
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The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors' 2010 Corporate Communication: Strategic Adaptation for Global Practice, as well as their 2015 Corporate Communication: Critical Business Asset for Strategic Global Change.This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment, the importance and impact of intangibles-corporate sustainability, identity, culture, valuation, crisis prevention, the transformation of the media environment, the transformation of the concept of decision-making, the importance of demographics and multigenerational audiences, and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization's value.

Anbieter: Dodax
Stand: 20.10.2020
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Analyse der Fitnessbranche anhand des Five-Forc...
8,99 € *
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Einsendeaufgabe aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 0,9, Deutsche Hochschule für Prävention und Gesundheitsmanagement GmbH, Sprache: Deutsch, Abstract: Diese Arbeit analysiert die Fitnessbranche hinsichtlich der folgenden Kriterien: Preismanagement und Kooperationen - Strategische Analysemethoden - Corporate Identity - Digitalisierung.Zur Einschätzung der Marktattraktivität beziehungsweise der Durchsetzungsfähigkeit am Markt werden über das Five Forces-Modell die 5 Einflussfaktoren auf das Unternehmen analysiert. Damit kann die Verhandlungsmacht des Unternehmens bestimmt werden.Zu den direkten Mitbewerbern der Fitness First GmbH zählen vor allem Fitnessketten, die sich ebenfalls im höheren Preissegment ansiedeln und eine hohe Serviceorientierung aufweisen. Dabei sind zum Beispiel INJOY und Holmes Place aufzuführen, zum einen unterliegen sie der gleichen Preis- und zum anderen der gleichen Unternehmensstruktur (z.B. großes Kursangebot, Personal Trainings, Serviceleistungen, Qualität etc.).INJOY bietet beispielsweise mehrere Sub-Brands, die sich genau wie bei Fitness First auf unterschiedliche Zielgruppen ausrichten und im Preis stark variieren können. Diese ähnlichen Merkmale machen einen Rivalen zur direkten Konkurrenz. Billiganbieter wie McFIT stellen hier eher weniger Bedrohung dar.

Anbieter: Dodax
Stand: 20.10.2020
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