Corporations are culture. Alena is corporate nobility, born on Olympus Station which orbits far above the Earth. The trappings of ancient Greece live on in Olympus Corporation. When tragedy strikes Alena finds herself crashing to Earth and having to find a new life amongst those who dwell below. The savagery of the surface is well known, where many do not even have a proper corporation to give their lives meaning and independent contractors keep the old corporate wars alive. Taking on the identity of Persephone, a sponsored corporate hero in the virtual network, Alena learns of the horrors one corporation is inflicting on the population and she is forced to decide just what ideals are worth fighting for when losing means a fate far worse than death. 1. Language: English. Narrator: Mare Trevathan. Audio sample: http://samples.audible.de/bk/acx0/098499/bk_acx0_098499_sample.mp3. Digital audiobook in aax.
A corrupt corporation. Ruthless assassins. Will the family that runs together… die together?Fifteen-year-old Zach Monaghan has a target on his back. In the witness protection program for his father’s whistleblowing, he’s now run away, back to his old home in Chicago. Zach wants to get back to his friends and to Lindsey, the girl he’d met right before being whisked off in the middle of the night. But escaping his fake identity won’t last long if two contract killers catch up to him…Big Joe Gorski has climbed the ladder from street thug to tycoon. Now he’s got it all - riches - status - police, and politicians in his pocket. But life at the top is suddenly unsteady and one slip can bring it all down. With a scheming partner, politicians who won’t stay bought and Feds breathing down his neck, Gorski has to move carefully. But being careful goes against his nature. He’s a raging bull and he’ll do whatever it takes to keep what he has … let the bodies fall where they will.As the ruthless killer draws closer to Zach, surviving the greedy corporate plot may force the whole family to get their hands bloody… The Runaway is a fast-paced thriller with dizzying twists and turns. If you like non-stop action, high-stakes tension, and large casts of compelling characters, then you’ll love Peter Thompson’s gripping novel. Buy The Runaway to join a thrilling race against time today! 1. Language: English. Narrator: Gary Tiedemann. Audio sample: http://samples.audible.de/bk/acx0/141110/bk_acx0_141110_sample.mp3. Digital audiobook in aax.
Branding is all about the image of a business. The concept does not only include style, emblems, and logos but also the image of quality perceived. The image perceived may be of total quality, reliability, and more. Branding is about the business and how it is different from the competitors. The purpose of a brand is to distinguish yourself from your competitors. Once you make a distinguishing impact, then an advertising campaign can be much more effective. The success of a company can be determined by a brand. Branding includes many factors that help a company to be successful. These factors may include a website, marketing efforts, and anything that gives a company an identity. Consumers wholeheartedly trust a corporate image because there is a psychology in motivating the purchasing decisions. All companies should practice branding. Brick-and-mortar business and online companies benefit through branding methods. It is common for smaller companies and online businesses to fail due to lack of understanding about the importance and factors of a good brand. Branding ensures professionalism with a company. It seals the deal on an entire package. A small company with a brand looks just as good as a large corporation when they practice the right techniques. Brands enhance your confidence as a business owner but also show consumers that you really can deliver what you promise. Branding offers consistency with a business. It gives direction to employees, and customers know what to expect. Consistency can be performed through the use of things like business cards, T-shirts, and more. Consistency includes visibility techniques that are professional and will remain in the memory of a consumer. 1. Language: English. Narrator: Mercedes Phillips. Audio sample: http://samples.audible.de/bk/acx0/056540/bk_acx0_056540_sample.mp3. Digital audiobook in aax.
Corporations create images and avatars which work to bolster an idea in the public consciousness that they have personal identities which are knowable, likeable, even folksy. We all know and understand the meaning or character of 'Mickey Mouse', 'Colonel Sanders', or 'Ronald McDonald'. These images are as familiar to us as any image can be. Yet most of us could not say how this happened, or when. Henrietta Ashworth places this odd sleight of hand alongside a history of the corporation and American identity while also examining how images such as these are used, both subversively and otherwise, in visual culture, and the extent to which it is possible to oppose or subvert the corporate agenda by means of film, either narrative or documentary. In so doing, 'Looking Outside The Castle' examines the ways in which visual culture is informed, interpellated and unavoidably influenced by the narratives that large corporations write for themselves, and asks 'can we ever step outside the magic castle and see it as it really is? Or must our view be forever obscured by its walls?'
High Quality Content by WIKIPEDIA articles! In marketing, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks.Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifest in a distinct corporate culture the corporate personality. At its most profound, the public feel that they have ownership of the philosophy.In general, this amounts to a corporate title, logo (logotype and/or logogram), and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of the brand.
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Roger Cook (born Rajie Cook, 1930) is an internationally known American graphic designer, photographer and artist. He was president of Cook and Shanosky Associates, a graphic design firm he founded in 1967. The firm produced all forms of corporate communications including: Corporate Identity, Advertising, Signage, Annual Reports and Brochures. His graphic design and photography have been used by IBM, Container Corporation of America, Montgomery Ward, Bristol Myers Squibb, Black & Decker, Volvo, Subaru, AT&T, New York Times, Bell Atlantic, BASF, Lenox, and a number of other major international corporations. He received the Presidential Award for Design Excellence from president Ronald Reagan and Elizabeth Dole on January 30, 1984 in the Indian Treaty Room of the Old Executive Office Building in Washington, DC. Juries under the auspices of the National Endowments chose the thirteen winners of the Federal Design Achievement Awards for the Arts.
There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a hot topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be green or to give the appearance of being green. A visual identity does more than represent a company, product, or service, they trigger emotions, create desires and forge communities. Logos communicate a corporation s visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos both style and classification to create a proposal for a standard process when designing green corporate identities.
Richly illustrated with vintage, powerfully graphic, and often glamorous imagery, Building Bacardi tells the story of the iconic brand s love affair with high design. Anyway you drink it Bacardi rum is the mixable one. Bacardi is best known for its rum and trademark bat logo, yet the famed spirits company has also been a force in the development of avant-garde art and architecture. True to the company slogan, Bacardi has asserted its corporate identity through buildings designed by a potent mix of modern architects with varying, sometimes radically different approaches to architecture. Corporate headquarters, distilleries, bottling plants, and executives private homes have shaped and reflected Bacardi s position as a regional upstart, a national icon, and a global corporation with outposts in such places as Bermuda, Brazil, Cuba, Mexico, and the United States. Building Bacardi is the first book to explore the twentieth-century architectural legacy of the company.
Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand's iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union's lucrative and ongoing corporate partnerships with Rupert Murdoch's News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas's evolving local and global advertising campaigns.