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corporate concepts. - space and identity., Dt/e...
49,95 € *
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Erscheinungsdatum: 03.05.2019, Einband: Gebunden, Titelzusatz: space and identity., Dt/engl, einszuhundert 9, Auflage: 1/2019, Autor: Haßing, Sabrina/Krause, Dennis/Krüger, Anna-Lena u a, Übersetzer: Haßing, Sabrina/Krause, Dennis/Krüger, Anna-Lena u a, Herausgeber: Till Schröder/Deutscher Architektur Verlag, Verlag: Deutscher Architektur Verlag, Sprache: Deutsch, Schlagworte: Corporate Architecture // Corporate Design // Corporate Identity, Produktform: Gebunden/Hardback, Umfang: 240 S., Seiten: 240, Format: 2.5 x 29 x 22.5 cm, Gewicht: 1463 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 23.02.2020
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Building Cultural Competence: Innovative Activi...
40,99 € *
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For HR directors, corporate trainers, college administrators, diversity trainers and study abroad educators, this book provides a cutting-edge framework and an innovative collection of ready-to-use tools and activities to help build cultural competencefrom the basics of understanding core concepts of culture to the complex work of negotiating identity and resolving cultural differences.

Anbieter: buecher
Stand: 23.02.2020
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Building Cultural Competence: Innovative Activi...
40,99 € *
ggf. zzgl. Versand

For HR directors, corporate trainers, college administrators, diversity trainers and study abroad educators, this book provides a cutting-edge framework and an innovative collection of ready-to-use tools and activities to help build cultural competencefrom the basics of understanding core concepts of culture to the complex work of negotiating identity and resolving cultural differences.

Anbieter: buecher
Stand: 23.02.2020
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How to Establish a Corporate Identity for the E...
49,90 € *
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Since the financial crisis hit Europe in 2008, Europe has had to face a negative downward trend with respect to the perception of the EU. Various financial and legal measures were taken, but they could not improve Europe's reputation among its citizens. In general, a common European identity has not been established yet although the outside world asks for a homogenous Europe with a single image that is conveyed to the world. Therefore this book focuses on how to brand the European Union in order to further strengthen the ongoing consolidation process of the EU. The objective of this book was to answer the question of how to establish a Corporate Identity for the European Union. This question aimes to close the gap between existing definitions of European Identity, on the one hand, and various Brand and Nation Branding Concepts, on the other hand. The goal is to find an applicable branding model for the European Union.

Anbieter: Dodax
Stand: 23.02.2020
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Corporate marketing : A new marketing paradigm
39,90 € *
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Individual corporate-level concepts present a powerful lens through which to understand organizations. However, these approaches present limitations. Consequently, an integrated approach to marketing at the institutional level appear to be attractive and the need for what several authors name corporate marketing. Corporate marketing is a marketing and management paradigm which synthesises not only theoretical but also practical insights from corporate identity, image and reputation, among other corporate-level constructs. The notion of identity-based views of the firm is held to be highly meaningful to the comprenhension of corporate marketing. A number of academics and practitioners emphasize the study of corporate identity as a mechanism to create and enhance corporate image and reputation. The purpose of this book is to explain the relevance of corporate marketing and to detail its main components so as to allow the development of effective strategies.

Anbieter: Dodax
Stand: 23.02.2020
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Developing Corporate Image in Higher Education ...
49,00 € *
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This book analyses the strategic intent behind the University of the East Anglia's corporate identity program by using the one corporate identity model and corporate visual identity. As branding has become a very instrumental way for organizations to communicate to the customers in a very competitive business environment. This means of communication has got very much strategic importance to create values and differentiation for organizations in the long run. The purpose of this study is to provide better understanding of how corporate visual identity is developed in organizations particularly in higher education sector. This book has been designed for professionals, students, practitioners and researchers in the field of Corporate Communications. We hope that the concepts and ideas presented in this book will stimulate further research in this field.

Anbieter: Dodax
Stand: 23.02.2020
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Cross-analysis for Sustainable Solutions Strate...
21,99 € *
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A cross-analysis was applied to Benin Royal Fish Farm (BRFF) and showed that BRFF is a corporate level strategy based its core competencies and values. Its organizational culture is a hierarchy and market-oriented cultures.The analysis showed alignment of the BRFF's mission and vision with the concepts of organization culture, strategy level, capabilities and skills. However, these success factors need to be reinforced and the company could rely on a strategy built on low-cost leadership and customer relationship. The analysis highlighted that aquaculture industry face a threat from the climate change, substitute, and new entry with low entry barriers, weak positions of suppliers and buyers. It also showed two value chains that are African Catfish value chain and Tilapia value chain. Moreover, it showed that aquaculture industry has the boid phenomenon and potential environmental impacts and small aquaculture businesses could use sustainable value framework to reduce the use of natural water resources, build brand identity, promote innovation and legimacy, and sustain growth.

Anbieter: Dodax
Stand: 23.02.2020
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The Symbolism of Globalization, Development, an...
139,09 € *
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This book looks at the symbolic side of globalization, development, and aging. Many of the dimensions that are discussed represent updates of past debates but some are entirely new. In particular, globalization is accompanied by subtle social imagery that profoundly shapes the way institutions and identities are imagined. The process of aging and persons sense of identity is no exception. The underlying assumptions that pervade globalization inform how critical dimensions of aging are discussed and institutionalized. The application of marketplace imagery, for example, may impact attempts for holism in how aging is studied and the prospects for human agency during the aging process. This book offers a special look into how temporality, technology, normativity, and empiricism structure the symbolic side of globalization and influence dominant images of the aging process. Current debates about globalization and aging are expanded by helping readers see the social imagery that is both subtly behind globalization and at the forefront of shaping the aging experience. As globalization transforms our daily lives, it is also shaping our lives and our identities in the long term. For many older people, this includes becoming alienated from themselves and pessimistic about a future that expects them to decline and decay like products with a shelf-life.The Symbolism of Globalization, Development, and Aging sets out a provocative case for more socially conscious approaches to aging. Rather than merely critiquing the emerging youth-oriented global culture, the book reveals and refutes the assumptions that fuel global market ideals and stereotype the experience of aging to a specific set of developments. Its contributors argue that the social imagery of globalization normalizes longstanding inequities, particularly between generations, and marginalizes those who don t conform to its narrow confines. Running throughout these chapters is the strong assertion that reality is diverse, and that understanding the power of global forces will promote alternative contexts for more authentic aging. Thus the challenge is to professionals working with elders to look beyond the biomedical model that characterizes much of their fields. Featured topics include: Body image symbolism and global concepts of aging.The life-course perspective: defeating its purpose?The human body and the corporate template of identity.Technology: the dark side of the new and now.Globalization ethics and the domination of youthfulness.Reconceptualizing aging: toward a post-market future.The Symbolism of Globalization, Development, and Aging is a breakthrough volume across disciplines which will inspire a higher level of thinking, discussion, and improvement in policy and practice among gerontologists, sociologists, health and cross-cultural psychologists, and public health policymakers.

Anbieter: Dodax
Stand: 23.02.2020
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Identity Attack Vectors
27,80 € *
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Discover how poor identity and privilege management can be leveraged to compromise accounts and credentials within an organization. Learn how role-based identity assignments, entitlements, and auditing strategies can be implemented to mitigate the threats leveraging accounts and identities and how to manage compliance for regulatory initiatives.As a solution, Identity Access Management (IAM) has emerged as the cornerstone of enterprise security. Managing accounts, credentials, roles, certification, and attestation reporting for all resources is now a security and compliance mandate. When identity theft and poor identity management is leveraged as an attack vector, risk and vulnerabilities increase exponentially. As cyber attacks continue to increase in volume and sophistication, it is not a matter of if, but when, your organization will have an incident. Threat actors target accounts, users, and their associated identities, to conduct their malicious activities through privileged attacks and asset vulnerabilities. Identity Attack Vectors details the risks associated with poor identity management practices, the techniques that threat actors and insiders leverage, and the operational best practices that organizations should adopt to protect against identity theft and account compromises, and to develop an effective identity governance program.What You Will LearnUnderstand the concepts behind an identity and how their associated credentials and accounts can be leveraged as an attack vectorImplement an effective Identity Access Management (IAM) program to manage identities and roles, and provide certification for regulatory complianceSee where identity management controls play a part of the cyber kill chain and how privileges should be managed as a potential weak linkBuild upon industry standards to integrate key identity management technologies into a corporate ecosystemPlan for a successful deployment, implementation scope, measurable risk reduction, auditing and discovery, regulatory reporting, and oversight based on real-world strategies to prevent identity attack vectors Who This Book Is ForManagement and implementers in IT operations, security, and auditing looking to understand and implement an identity access management program and manage privileges in these environments

Anbieter: Dodax
Stand: 23.02.2020
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