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Corporate Identity und Corporate Image. Bedeutu...
16,50 € *
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Projektarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, , Sprache: Deutsch, Abstract: In der Arbeit sollen die Begriffe Corporate Identity und Corporate Image erläutert und in einen klaren Zusammenhang miteinander gebracht werden. Zur Veranschaulichung wird deren Einsatz anschließend anhand des Unternehmens The Coca-Cola Company in der Praxis analysiert und bewertet.Corporate Identity und Corporate Image sind zwei zusammenspielende Konzepte, die im Zuge des Corporate Brand Managements behandelt werden. Genauer zugeordnet werden können beide dabei der identitätsorientierten Denkschule nach Esch/Tomczak/Kernstock (2014), die neben der verhaltensorientierten und der strategieorientierten Denkschule zu verorten ist.

Anbieter: Dodax AT
Stand: 26.01.2020
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Corporate Identity und Corporate Image. Bedeutu...
15,99 € *
ggf. zzgl. Versand

Projektarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, , Sprache: Deutsch, Abstract: In der Arbeit sollen die Begriffe Corporate Identity und Corporate Image erläutert und in einen klaren Zusammenhang miteinander gebracht werden. Zur Veranschaulichung wird deren Einsatz anschließend anhand des Unternehmens The Coca-Cola Company in der Praxis analysiert und bewertet.Corporate Identity und Corporate Image sind zwei zusammenspielende Konzepte, die im Zuge des Corporate Brand Managements behandelt werden. Genauer zugeordnet werden können beide dabei der identitätsorientierten Denkschule nach Esch/Tomczak/Kernstock (2014), die neben der verhaltensorientierten und der strategieorientierten Denkschule zu verorten ist.

Anbieter: Dodax
Stand: 26.01.2020
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Branding and Corporate Identity
50,40 € *
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Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

Anbieter: Dodax AT
Stand: 26.01.2020
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Branding and Corporate Identity
49,00 € *
ggf. zzgl. Versand

Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.

Anbieter: Dodax
Stand: 26.01.2020
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Survival of the fittest
50,40 € *
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A Destination Management Company, located in Cyprus needs a clearer view on its current image position, to see if there are any discrepancies found between its desired identity and its corporate image. This research is of essence to the company since current changes in its surroundings show that a clear image position is needed to attain its desired image position. To obtain the most accurate results several methods of research have to be applied. The displayed results give a better insight of the company, its position, its corporate image and its desired identity. These findings were carefully analysed and the outcome showed that there indeed are clear discrepancies between the company s desired identity and corporate image, this causes for a gap. A gap analysis and swot analysis are implemented to attain the most accurate information about this gap. To accomplish the company s set objectives and reach the image position it desires a key idea is designed for the company. The final recommendation made to the company is a set schedule, when following this schedule the company should reach the image position it desires.

Anbieter: Dodax AT
Stand: 26.01.2020
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Survival of the fittest
49,00 € *
ggf. zzgl. Versand

A Destination Management Company, located in Cyprus needs a clearer view on its current image position, to see if there are any discrepancies found between its desired identity and its corporate image. This research is of essence to the company since current changes in its surroundings show that a clear image position is needed to attain its desired image position. To obtain the most accurate results several methods of research have to be applied. The displayed results give a better insight of the company, its position, its corporate image and its desired identity. These findings were carefully analysed and the outcome showed that there indeed are clear discrepancies between the company s desired identity and corporate image, this causes for a gap. A gap analysis and swot analysis are implemented to attain the most accurate information about this gap. To accomplish the company s set objectives and reach the image position it desires a key idea is designed for the company. The final recommendation made to the company is a set schedule, when following this schedule the company should reach the image position it desires.

Anbieter: Dodax
Stand: 26.01.2020
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Designing Identities for "Green" Industries
49,00 € *
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There has been resurgence in the social significance of sustainability with the recent concerns of global warming, although sustainability is not a new idea. Environmental concerns began on a national level in 1970, but it is again a hot topic, and businesses want the appearance of being ecologically friendly. It has become fashionable to be green or to give the appearance of being green. A visual identity does more than represent a company, product, or service, they trigger emotions, create desires and forge communities. Logos communicate a corporation s visual identity on a qualitative level in order to improve the image of the company. This study utilizes Psychology, branding, and explorations of logos both style and classification to create a proposal for a standard process when designing green corporate identities.

Anbieter: Dodax
Stand: 26.01.2020
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Safenames Ltd
40,10 € *
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Safenames is a leading global domain name registration company that specializes in corporate domain portfolio management and online trademark infringement protection services. Safenames'' comprehensive suite of customizable Web based products and services, sales professionals and customer support teams help businesses to efficiently manage and protect domain names, trademarks and online brand identity. The company is headquartered in Milton Keynes, England with regional offices in Vienna, Virginia, and Sydney, Australia. Safenames is a privately held company founded in 1997 and received ICANN accreditation in 2002.

Anbieter: Dodax AT
Stand: 26.01.2020
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Stepien, S: Corporate Identity und Corporate Im...
15,99 € *
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Erscheinungsdatum: 06.03.2017, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Corporate Identity und Corporate Image. Bedeutung und Analyse anhand des Unternehmens The Coca-Cola Company, Autor: Stepien, Sandra, Verlag: GRIN Verlag, Sprache: Deutsch, Rubrik: Wirtschaft // Management, Seiten: 20, Informationen: Booklet, Gewicht: 44 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 26.01.2020
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