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Corporate Identity und Corporate Design
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Corporate Identity und Corporate DesignBuchvon Matthias BeyrowEAN: 9783899861853Einband: GebundenAuflage: 3. aktualisierte und erweiterte AuflageSprache: DeutschSeiten: 278Abbildungen: ca. 300 farbige AbbildungenMaße: 320 x 235 x 27 mmRedaktion: Matt

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Stand: 15.09.2017
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BMW - Overview of Corporate Communication, Corp...
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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR:1. Auflage. Michael Kofler

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Stand: 21.09.2017
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Corporate Identity und Corporate Design (Buch)
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Erscheinungsdatum: 10/2013Medium: BuchEinband: GebundenTitel: Corporate Identity und Corporate DesignAuflage: 3. Auflage von 2013 // 3. aktualisierte und erweiterte AuflageRedaktion: Beyrow, Matthias // Daldrop, Norbert // Kiedaisch, PetraVerlag: AV

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Stand: 05.09.2017
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BMW - Overview of Corporate Communication, Corp...
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BMW - Overview of Corporate Communication, Corporate Identity, Corporate Image and CSR: Michael Kofler

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Stand: 13.09.2017
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Corporate Identity und Corporate Image der Coca...
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Corporate Identity und Corporate Image der Coca-Cola Company: Christian Schmidt

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Stand: 13.09.2017
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Corporate Identity und Corporate Image der Coca...
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Corporate Identity und Corporate Image der Coca-Cola Company:Akademische Schriftenreihe. 1. Auflage. Christian Schmidt

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Stand: 21.09.2017
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Corporate Identity und Corporate Image. Bedeutu...
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Projektarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, , Sprache: Deutsch, Abstract: In der Arbeit sollen die Begriffe Corporate Identity und Corporate Image erläutert und in einen klaren Zusammenhang miteinander gebracht werden. Zur Veranschaulichung wird deren Einsatz anschließend anhand des Unternehmens The Coca-Cola Company in der Praxis analysiert und bewertet. Corporate Identity und Corporate Image sind zwei zusammenspielende Konzepte, die im Zuge des Corporate Brand Managements behandelt werden. Genauer zugeordnet werden können beide dabei der identitätsorientierten Denkschule nach Esch/Tomczak/Kernstock (2014), die neben der verhaltensorientierten und der strategieorientierten Denkschule zu verorten ist.

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Stand: 07.08.2017
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eBook Contemporary Thoughts on Corporate Brandi...
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A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case s

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Contemporary Thoughts on Corporate Branding and...
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A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. TATIANA ANISIMOVA has completed her PhD at the Department of Marketing, Monash University, Australia PATRICK CETTIER studied International Business at ESB Reutlingen, Germany, and Northeastern University, USA and completed his PhD in Finance from the University of Aachen, Germany SUE VAUX HALLIDAY is a Senior Lecturer in the marketing group in the School of Management, University of Surrey, UK SALAH S. HASSAN is the Chairman and Professor of Marketing at the School of Business, the George Washington University, USA ELIF KARAOSMANOGLU is an Assistant Professor at Istanbul Technical University, Management Engineering Department, Turkey. She completed her PhD in Warwick Business School, UK SVEN KUENZEL is a Senior Lecturer in Marketing at the University of Greenwich, UK ROY LANGER is a Professor of Organizational and Marketing Communication at Roskilde University, Denmark. He received his Ph.D. at Copenhagen Business School FELIX MAVONDO is a Professor of Marketing in the Department of Marketing at Monash University, Australia ROBERT MCMURRIAN is an Associate Professor at The University of Tampa, and the director of the John H. Sykes College of Business Center for Ethics, USA T. C. MELEWAR is a Professor of Marketing and Strategy in Brunel Business School, UK SHAUN POWELL lectures in marketing within the School of Management and Languages at Heriot Watt University, Edinburgh, UK BERND SCHMITT is the Robert D. Calkins Professor of International Business School and Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, USA HAMED M. SHAMMA is Assistant Professor of Marketing in the Department of Management at the School of Business, Economics& Communication, The American University in Cairo, Egypt DAVID STARK is a former MBA student, supervised by Prof T C Melewar, studying at Warwick Business School, UK ROBYN STOKES lectures within the Faculty of Business at Queensland University of Technology (School of Advertising, Marketing and Public Relations) in Brisbane, Queensland, Australia RICHARD VAREY is a Professor of Marketing in the Waikato Management School, New Zealand, and a specialist in inquiring on the impact of commercial marketing, social marketing, human interaction in market situations, and systems of managed communication LEE CHUN WAH is an Associate Professor in the Wee Kim Wee School of Communication and Information at Singapores Nanyang Technological University JUDITH H. WASHBURN is an Assistant Professor at The University of Tampa, USA

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Stand: 11.07.2017
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The corporate identity and corporate image of K...
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The corporate identity and corporate image of KLM: A Gap Analysis:A case study towards KLM to reveal their corporate identity and corporate image following a gap analysis Milou van Bruggen

Anbieter: Hugendubel.de
Stand: 21.09.2017
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