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Contemporary Thoughts on Corporate Branding and Corporate Identity Management:
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. TATIANA ANISIMOVA has completed her PhD at the Department of Marketing, Monash University, Australia PATRICK CETTIER studied International Business at ESB Reutlingen, Germany, and Northeastern University, USA and completed his PhD in Finance from the University of Aachen, Germany SUE VAUX HALLIDAY is a Senior Lecturer in the marketing group in the School of Management, University of Surrey, UK SALAH S. HASSAN is the Chairman and Professor of Marketing at the School of Business, the George Washington University, USA ELIF KARAOSMANOGLU is an Assistant Professor at Istanbul Technical University, Management Engineering Department, Turkey. She completed her PhD in Warwick Business School, UK SVEN KUENZEL is a Senior Lecturer in Marketing at the University of Greenwich, UK ROY LANGER is a Professor of Organizational and Marketing Communication at Roskilde University, Denmark. He received his Ph.D. at Copenhagen Business School FELIX MAVONDO is a Professor of Marketing in the Department of Marketing at Monash University, Australia ROBERT MCMURRIAN is an Associate Professor at The University of Tampa, and the director of the John H. Sykes College of Business Center for Ethics, USA T. C. MELEWAR is a Professor of Marketing and Strategy in Brunel Business School, UK SHAUN POWELL lectures in marketing within the School of Management and Languages at Heriot Watt University, Edinburgh, UK BERND SCHMITT is the Robert D. Calkins Professor of International Business School and Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, USA HAMED M. SHAMMA is Assistant Professor of Marketing in the Department of Management at the School of Business, Economics& Communication, The American University in Cairo, Egypt DAVID STARK is a former MBA student, supervised by Prof T C Melewar, studying at Warwick Business School, UK ROBYN STOKES lectures within the Faculty of Business at Queensland University of Technology (School of Advertising, Marketing and Public Relations) in Brisbane, Queensland, Australia RICHARD VAREY is a Professor of Marketing in the Waikato Management School, New Zealand, and a specialist in inquiring on the impact of commercial marketing, social marketing, human interaction in market situations, and systems of managed communication LEE CHUN WAH is an Associate Professor in the Wee Kim Wee School of Communication and Information at Singapores Nanyang Technological University JUDITH H. WASHBURN is an Assistant Professor at The University of Tampa, USA
Will Martin´s racist father, Kevin, hates Native Americans and wants to keep them off his property, never mind that part of the ranch land is sacred ground for the Sioux. When they request access for prayer, Kevin refuses - but Will doesn´t share his father´s views. Ever since he first saw Takoda Red Bird during one of the Sioux sacred ceremonies, Will has been fascinated. He grants the tribe access. Takoda defies Kevin on a regular basis. He often sneaks to the sacred site on the rancher´s land for prayer and knows Will has seen him there. When, out of spite, Kevin places the land up for auction, Takoda knows it is time for action and bands together with Will to stop the sale. In the fight that follows, Will gets more than he expected. He starts out helping the tribe preserve their identity... and ends up finding his own. 1. Language: English. Narrator: Andrew McFerrin. Audio sample: http://samples.audible.de/bk/acx0/030386de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Julia has given up on love in her middle age but is searching for a vanished brother and a lost identity. In doing so, she collides with Kitty, a woman of a different age, lifestyle and aspirations. The proof of Julia´s identity lies somewhere under Kitty´s home. The literal digging up of the past changes life for both of them, though what they eventually find is very different to their expectations. 1. Language: English. Narrator: Stephanie Beattie. Audio sample: http://samples.audible.de/bk/oakh/000011de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Dr Malcolm Goldblatt has one last chance in the NHS. As the new but temporary senior registrar of a London hospital, he needs to prove to himself, and the medical establishment, that he can toe the corporate line. But this new hospital is all rather depressingly familiar - from Dr Madic´s ferocious aversion to work, Dr Burton´s knife-in-the-back ambition, right up to the pathologically insecure yet monstrously vain Professor Small, it is an environment of short tempers, back-biting and office politics - a place in which caring for patients seems secondary to caring for professional reputations. As Goldblatt attempts to hold on to his job in the medical chaos of Floor Five he finds himself sinking dangerously towards a point of no return, where it feels as though self-abnegation is killing him and self-destruction seems like the only remedy.... A biting, brilliant, black tragicomedy of doctors, patients, lost hopes and last chances. 1. Language: English. Narrator: John Telfer. Audio sample: http://samples.audible.de/bk/bbcw/007089de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
An impacted wisdom tooth and a prescription for oral surgery send Sara Cohen into a crisis of identity. She´s got her mother breathing down her neck, insisting dentists are not to be trusted. Meanwhile, asking her boyfriend for advice only creates more problems. As she navigates the bumpy terrains of love and intimacy, Sara must confront the most difficult procedure of all: becoming an adult. 1. Language: English. Narrator: Reay Kaplan. Audio sample: http://samples.audible.de/bk/adbl/029630de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Keeping Carrie blindfolded and in the dark as to his identity suits Major League catcher Jason Holder just fine while he figures out if being a Dom really is his thing. With the media circling like vultures as he works to get his career back on track, the last thing he needs is a sex scandal if things don´t work out. Just when he´s got it all under control a new kind of scandal from an unexpected source threatens everything, and Jason soon finds out that what you don´t know can hurt you. 1. Language: English. Narrator: Abigail Cooper. Audio sample: http://samples.audible.de/bk/acx0/007816de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
1941. England is at its lowest ebb. At Eden Park, where Poppy, Kate, Lily, Marjorie, and her adopted brother Billy are part of the espionage unit, the authorities have discovered there is a double agent operating in their midst. Lily volunteers to be dropped into France, only to discover that her partner is Scott, Poppy´s fiance. As further agents are wiped out by the informant at Eden Park, and Billy´s life is threatened, Jack Ward, the spymaster, is forced to take measures to uncover the identity of the traitor. 1. Language: English. Narrator: Kim Hicks. Audio sample: http://samples.audible.de/bk/bbcw/000849de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
1835, England. Serafina Finn is conceived as the result of a love affair between a sea captain and a married woman, who dies giving birth to the child. Abandoned to an orphanage, Serafina grows up never quite knowing who she is. Eighteen years after her birth, and having heard rumours that his lost daughter is still alive, her father instigates a search. He hires Adam Chapman to track Serafina down. Adam falls in love with Serafina but must find evidence to prove her identity. Charlotte, the elder of her two half-sisters, unwittingly holds the key to Serafina´s identity along with a terrible family secret. Can Charlotte bring herself to reveal the dark story she has kept hidden for so many years? 1. Language: English. Narrator: Patience Tomlinson. Audio sample: http://samples.audible.de/bk/isis/001345de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.