Wertewandel und Corporate Identity:Perspektiven eines gesellschaftsorientierten Marketing von Versicherungsunternehmen Versicherung und Risikoforschung. Auflage 1992 Ulrich Harbrücker

Wertbildung über Corporate Identity:Kann erfolgreiche Unternehmenskommunikation das klassische Produkt Marketing ersetzen? Sarah Kampitsch

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications. TATIANA ANISIMOVA has completed her PhD at the Department of Marketing, Monash University, Australia PATRICK CETTIER studied International Business at ESB Reutlingen, Germany, and Northeastern University, USA and completed his PhD in Finance from the University of Aachen, Germany SUE VAUX HALLIDAY is a Senior Lecturer in the marketing group in the School of Management, University of Surrey, UK SALAH S. HASSAN is the Chairman and Professor of Marketing at the School of Business, the George Washington University, USA ELIF KARAOSMANOGLU is an Assistant Professor at Istanbul Technical University, Management Engineering Department, Turkey. She completed her PhD in Warwick Business School, UK SVEN KUENZEL is a Senior Lecturer in Marketing at the University of Greenwich, UK ROY LANGER is a Professor of Organizational and Marketing Communication at Roskilde University, Denmark. He received his Ph.D. at Copenhagen Business School FELIX MAVONDO is a Professor of Marketing in the Department of Marketing at Monash University, Australia ROBERT MCMURRIAN is an Associate Professor at The University of Tampa, and the director of the John H. Sykes College of Business Center for Ethics, USA T. C. MELEWAR is a Professor of Marketing and Strategy in Brunel Business School, UK SHAUN POWELL lectures in marketing within the School of Management and Languages at Heriot Watt University, Edinburgh, UK BERND SCHMITT is the Robert D. Calkins Professor of International Business School and Executive Director of the Center on Global Brand Leadership at Columbia Business School in New York, USA HAMED M. SHAMMA is Assistant Professor of Marketing in the Department of Management at the School of Business, Economics& Communication, The American University in Cairo, Egypt DAVID STARK is a former MBA student, supervised by Prof T C Melewar, studying at Warwick Business School, UK ROBYN STOKES lectures within the Faculty of Business at Queensland University of Technology (School of Advertising, Marketing and Public Relations) in Brisbane, Queensland, Australia RICHARD VAREY is a Professor of Marketing in the Waikato Management School, New Zealand, and a specialist in inquiring on the impact of commercial marketing, social marketing, human interaction in market situations, and systems of managed communication LEE CHUN WAH is an Associate Professor in the Wee Kim Wee School of Communication and Information at Singapores Nanyang Technological University JUDITH H. WASHBURN is an Assistant Professor at The University of Tampa, USA

Kultursponsoring als Element der Corporate Identity:Internes Kommunikationsinstrument zur Mitarbeitermotivation Linda Kabacinski

Die Corporate Identity im Mittelpunkt des Unternehmenserfolgs:1. Auflage. Nicole Förster

Preismanagement, strategische Analysemethoden und Corporate Identity in der Gesundheitsbranche: Philipp Jeutter

Branding and Corporate Identity:A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects Barbara Wasmuht

By considering the importance of Corporate Social Responsibility (CSR) as a business paradigm but also as a growing scepticism about its outcomes, The True Value of CSR answers questions about true value behind this concept, motivations of firms embedding CSR in their core strategies and a capacity of CSR to make a real difference on the market.

Gutes Image und starke Identität sind wesentliche Voraussetzungen für den Unternehmenserfolg. Ein einheitliches Design allein reicht nicht aus, auch Verhalten und Kommunikation müssen stimmen, damit eine spezifische Corporate Identity (CI) entsteht. In einem Gesamtkonzept zeigt der erfahrene Berater Gerhard Regenthal nun in der zweiten, überarbeiteten Auflage, wie CI umgesetzt werden muss, um konsequente Kundenorientierung, hohe Produktqualität und klares Unternehmensprofil zu erreichen - von Mitarbeiter- und Gesprächsführung über Marketing und PR bis hin zur äußeren Gestalt. Drei neue Kapitel sind hinzugekommen mit aktuellen Fallbeispielen und einem CI-Selbstmanagementkonzept zur Orientierung, zur Stärkung und als Coaching.

Unternehmenskultur als Erfolgsfaktor der Corporate Identity:Die Bedeutung der Unternehmenskultur für den ökonomischen Erfolg von Unternehmen. Auflage 2014 Gregor Schönborn

Ratgeber, Sachbuch / Sprache: Deutsch / Verlag: GRIN Verlag / Autor: Wobben, Carolin / Seitenanzahl: 60 / Erscheinungsjahr: 2007

Erfolgsfaktor Corporate Identity:Auf die Außenwirkung der Kanzlei kommt es an. Auflage 2014 Martina Schäfer